Channel3 raised $6 million in seed funding to build the universal product database powering agentic commerce. Matrix Partners led the round, with participation from Ludlow Ventures, Paul Graham, Sri Batchu, and Matteo Franceschetti.

The investment addresses a critical infrastructure bottleneck: while AI agents can now understand and execute complex shopping tasks, they lack standardized access to comprehensive product data. Channel3’s universal product graph provides this foundation, enabling AI agents to discover, compare, and link products across the entire web rather than being limited to proprietary data silos.